French Designer Outlet for Chic Kids - Visit NOW
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About Us

Le Début



Tendre Deal children’s French boutique was founded as a blog in April 2014 and began in October 2014 to bring discerning members exclusive discounts on French designer children’s clothing, toys and small decoration for a limited time only. Tendre Deal works like any other members only exclusive discount luxury store, except in our case we are dedicated to kids and French designer brand names. What’s more, we’re passionate about establishing a dialogue with parents via the Tendre Deal Blog and Social Media to help create the same kind of unique boutique experience that you only have in a French designer shop.


Moi, Alexandra




I’m French Maman to Coco and Eva who were born here in England. When my beautiful children arrived my life changed overnight and I left the corporate world to spend more time raising them – I love their little world!

I grew up in the posh western suburb of Paris with great French style and love the quality fabrics and unique tailoring that French children’s clothes have as part of their charm. I’ll never forget my Sophie la giraffe or my Jacadi dresses and I’m so pleased these strong French brands are still around for my children, and yours, to enjoy today.

It seemed only natural for me to share my love of French style with other parents, as well as grandparents and godparents, introducing them to new designers from France along with French children’s classics to create a beautiful French inspired wardrobe. Like many of the parents I speak with, I believe in buying less but buying better, especially for lovely birthday presents, newborn or christening gifts that are designed to last.

Although I live and work in the UK today I am proud to dress my children in French designer clothing and accessories to give them that lovely Touche Française that I hope you like.

Join my online boutique today for unique hand-picked offers, exclusive to Tendre Deal members only, on designer French children’s brands.

Finally, take a moment to watch this short video introducing you to Tendre Deal.



Alexandra x